Would you like to clarify and sharpen your employer identity strategically?
Develop a credible employer positioning?

Would you like to communicate your employer brand clearly and consistently — internally and externally?

Are you looking for a trusted sparring partner to guide and advise you throughout the process?

Our expertise

Employer Branding Strategy

We support organizations — and especially public administrations — in clarifying and strengthening their employer identity from a strategic perspective. Together, we develop a credible employer positioning aligned with the official mandate, organisational culture and working reality.

Typical questions from practice

  • What do we truly stand for as an employer?

  • What differentiates us from other organizations in the same sector?

  • What do employees and candidates expect from employers today?

  • How do we connect mandate, culture and ambition?

  • How do we create orientation for HR, communications and leadership?

Outcomes

  • Clarity about the current employer position

  • A solid Employer Value Proposition (EVP)

  • A realistic vision for future development

  • Strategic guidelines for HR and communications

  • Decision-making foundations for C-Level and management

Employer Communication

We advise organizations on communicating their employer brand clearly, credibly and consistently — internally and externally. The focus lies on clarity, authenticity and relevance — also within the public-sector context.

Typical questions from practice

  • What do we communicate as an employer — and what do we consciously leave out?

  • How do we address different target audiences effectively?

  • How do we remain credible and authentic?

  • Which channels are truly appropriate?

  • How do we ensure consistency across touchpoints?

Outcomes

  • A clear employer communication strategy

  • A coherent storyline and key messages

  • Prioritised communication channels and topics

  • Orientation for internal communications and HR

  • Confidence in internal and external appearance

Change Management

Employer branding is not a marketing initiative but a far-reaching organizational and cultural topic. We support organizations in aligning ambition with lived reality.

Typical questions from practice

  • How do employees experience us as an employer?

  • Where do tensions between ambition and reality arise?

  • What level of promise can — and should — we make?

  • How can employees be meaningfully involved?

Outcomes

  • A shared understanding of culture and employer identity

  • Clarity on strengths, tensions and development potential

  • A credible foundation for employer branding

  • Stronger internal acceptance and identification

  • Orientation for leadership, HR and communications

Sparring & Advisory Service

Not everything requires a large project. We support leaders, HR and communications professionals as a strategic sparring partner — flexible, confidential and pragmatic.

Typical areas of support

  • Strategic sparring on employer branding and communication

  • Preparation of decision-making foundations

  • Reflection on ongoing initiatives

  • Second opinion and critical perspective

Outcomes

  • New perspectives and impulses

    Greater clarity in decision-making

  • Confidence in strategic direction

  • Relief in leadership and with daily tasks

  • A trusted partner for specific phases — or longer-term collaboration

About us

Becher Consulting & Partner is an owner-led consulting boutique specialising in strategic employer branding and effective communication. We support organisations — particularly public administrations — in clarifying their employer identity, positioning it credibly and communicating it consistently.

360 degrees experience from multiple perspectives

Our advisory work builds on more than 15 years of experience at the intersection of branding, corporate communications and employer branding, gained across different roles and organisational settings:

  • Agency experience in strategic brand and communications consulting

  • Leadership roles in international private-sector organisations within complex matrix structures

  • Leadership roles within large public administrations operating in complex organisational and decision-making environments

These multiple perspectives allow us to understand challenges not only conceptually, but approach them grounded in the practical realities of leadership, HR and communications.

Multilingual, culturally grounded, internationally experienced

We work across languages and cultural contexts with confidence. Our services are offered in German, French and English.

An international mindset, intercultural sensitivity and emotional intelligence shape our work — alongside the ability to create clarity and provide orientation in complex situations.

Strategic thinking, pragmatic execution

Our strength lies in combining strategic clarity with a hands-on approach. We work conceptually and analytically while always considering feasibility, organisational alignment and real-world impact.

Our approach is characterised by:

  • strong understanding of organisational and political contexts

  • collaboration at eye level

  • clear and accessible communications

  • a structured way of working

We look forward to getting in touch.

contact@becherconsulting.ch